Every busines required lead generation, it has been said that "Marketing is the backbone of a business", business owner specially appoints Marketing personnel or Business development Executives for that.
Research found that digital marketing helps to generate enquiries but you cannot depend only on this. It has been observed that companies are expensing money for appointing Sales & Marketing personnel for field work and Terminating if the person cannot generate business in short period.
Now a days some Companies changed their treands of marketing to save money and retention of quality Manpower by -
A. Appointing Digital Marketing Personnel: Digital Marketing Personnel generally develop online sourcing activities like website preparation by back link setting, image sourcing, content writing or content sourcing and promoting to various ways.
There are various sources to promote the websites are:
1. Add to various directories
2. Social networking sites like Facebook, Instagram, LinkedIn, Just dial social sites etc.
3. Any one can promote through Quora.com through answering to relevant questions.
B. Associate with paid membership of lead generator sites. There are various paid service for lead generation. It is said that "you have to loose something to get something", paid services ensures the generation of enquiries.
Just dial can be recommended for Service lead generation and IndiaMart can be recommended for Product lead generation. And both are reliable sites.
C. Appointing Personnel for enquiries follow up and visit enquiry generated person
Generally Companies appoints Telecallers or Pre Sales Executives to follow up customer enquiries and fixing meeting with Sales team. Sales team can visit customers place or he can invite at office to explain the product and convert into sales.
Employers sets incentives to increase volume of sales, Sales personnel gets incentives more than salary in every month. Incentive declares that Sales Personnel are a part of the organisation.
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